A New Spirits Brand from Scratch
Client: Global Spirits Company
Challenge
A global spirits company wished to develop an all new brand with which to penetrate the burgeoning Indian market for premium drinks brands.
forward thinking inc were asked to develop a market entry strategy and develop the brand from scratch.
Approach
Market review and development of distribution and production strategy
Development of a range of new brand concepts
Concept research in market and further development of preferred proposition
Bottle / packaging design
Development of launch marketing programme and materials
Outcome
Market entry strategy developed and signed-off by Group Board
Full launch plan and package developed and tested