Since our beginnings in 1998 forward thinking inc has always been defined by the quality of our people. We look for first rate intellectual, listening and thinking skills, great professionalism and the ability to engage effectively at all levels. We are committed to training and development delivered via the forward thinking inc Academy programme established over twenty years ago. Many of our alumni now hold senior client-side roles in a broad range of top organisations.

Today’s forward thinking inc is an organisation built primarily around a core of experienced Associate Director talent. All have senior client-side experience. We have always understood that good strategy is not a theoretical exercise, that applying strategy effectively requires a broad understanding of how organisations actually work. Some of our Associate Directors have been clients in the past, some have grown with us over many years. All of them have  a high level of expertise in their fields and a straightforward, action-oriented approach leavened by exceptional interpersonal skills. Many have other interests which keep them intellectually stimulated and allow for a cross-fertilisation of ideas and experience. The team work together on projects to pool expertise and brainstorm solutions but always led by a dedicated Project Director, able to coordinate our resources internally to deliver on the brief brilliantly and help our clients achieve a step-change in performance.

 

Chris Woolston

Chris Woolston is founder and Chairman of the consultancy. Established in 1998, the firm has since supported many of the world’s most admired organisations.

Chris began his corporate career in 1979 as a graduate trainee with Procter and Gamble. From 1987-1994 he lived and worked in Asia for Diageo (then United Distillers) initially as Marketing Director for Japan and subsequently as marketing and strategy lead for Asia, helping the firm to establish a dominant share in the region. During his time, Thailand overtook the USA as the world’s largest market for the firm’s premium brand Johnnie Walker Black Label.

He has published two books, On Strategy in 2020 and On Reflection in 2023.

Chris is a trusted mentor and advisor to many of our most senior clients. He has a particular interest in how organisations can drive profitable growth at the same time as building their long-term value by investing in the development of their primary intangible assets: brand, human and relationship capital.