Developing a European Proposition
Client: Multinational Property Management Company
Challenge
The EMEA Managing Director had an ambition to double the size of the business within a three year period.
To succeed in gaining share the firm needed a clear and effective proposition for pan regional as well as market and sector specific opportunities.
forward thinking inc was asked to support the senior leadership team in developing compelling, well-evidenced propositions focusing on Environmental, Social & Governance (ESG) and data and reporting.
Approach
SITUATION ASSESSMENT: Development of a comprehensive situation assessment, using inputs from:
Desk research to understand market context, customer needs and a comprehensive competitor review
Internal interviews to probe perspectives on strategic context, customer needs, competitor offerings and related existing ideas and initiatives
Client interviews to probe customer needs including evolving needs, related customer business issue and opportunity areas, competitor offerings.
WORKSHOP: Workshop the situation assessment and proposition hypotheses with key internal stakeholders to review and refine the propositions.
RECOMMENDATIONS: Produce recommended propositions with rationale, supporting evidence and one-page audience frameworks.
Outcome
Compelling, well-evidenced propositions developed for ESG and data and reporting with a high degree of internal buy-in and commitment to the investments necessary to deliver on them.